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Hospitality PMS

Our cloud-based hospitality software is both powerful and easy to use. But more importantly, our support team is here for you, ready to help make your user experience the best it can possibly be.

  1. BrightSide is powerful and easy to use from anywhere you have Internet access.
  2. BrightSide’s API integrates directly with Airbnb, Vrbo, Booking.com, Google Vacation Rentals and others.
  3. BrightSide support responds to email requests in minutes or hours, not days or weeks. No AI, real people.
  4. BrightSide support answers the phone. If we can’t answer, leave a message and we will call you back. Really.
  5. BrightSide is affordable. We do not add charges for features; it’s all included in the subscription.

Creating a Channel Message Template

2024-08-08T17:04:35-04:00

Summary

BrightSide is capable of sending guest messages utilizing three different system types, email, SMS texts, and an online travel agency’s (OTA) messaging system. Currently, we are directly integrated with Airbnb, Vrbo, and Booking.com. The benefit of our integration is that it allows you to message guests through the OTA’s respective messaging system, directly from BrightSide. You may utilize BrightSide’s “Channel Guest Letters” feature to create custom communications for OTA guests.

In this tutorial, you will learn how to set up a guest message template to communicate with guests through the online travel agencies’ messaging systems.

Channel Messaging

What Is It?

BrightSide created direct API integrations with each of the online travel agencies’ messaging systems. This offers a way to create custom message templates within BrightSide, and send to OTA guests automatically through their systems. Our messaging system currently integrates with Airbnb, Vrbo, and Booking.com.

Why Use Channel Messaging?

  1. BrightSide’s channel messaging provides a central location to correspond with guests from Airbnb, Vrbo, and Booking.com, without having to log into those accounts elsewhere.
  2. You may automate OTA guest messages from the convenience of BrightSide.
  3. Airbnb no longer provides guest email addresses, making communication a multi-step process. This decision forced hosts to utilize the Airbnb messaging app to communicate with guests. Alternatively, you could call or text the guests and ask for their email address, which may or may not be given to you. Now you may send messages to guests from BrightSide whether you have their email addresses or not.
  4. You may create custom templates, designed to communicate a unique message to guests booking though various OTA channels. If you want to send Vrbo guests a different communication than those on Booking.com, you may do that.

Create a Channel Template

Navigate to: Setup > Edit Guest Letters > +Add Template (blue button)

Select the Template Type

From the “Template Type” dropdown menu select “Channel.” This differentiates your message from email and text templates and tells BrightSide to use the OTA’s messaging platform when sending the message.

If the guest books through Airbnb, BrightSide will use the Airbnb messaging system to communicate with the guest. If Vrbo is the channel they booked through, it will use the Vrbo messaging system, and so on.

Name the Template

Companies utilizing a large number of messaging templates understand the value of being specific when naming the message. For example, if you use email, channels, and texting to communicate with guests, you must be able to distinguish them in a dropdown menu within the reservation. If you create an arrival letter for each of these channels, and name them all “Arrival Information,” this will be confusing in a list.

We recommend naming each arrival letter and labeling it with the way it will be sent. The guest will not see the name of the letter.

  • Arrival Information (Airbnb)
  • Arrival Information (Text)
  • Arrival Information (Email)
  • Arrival Information (Vrbo)
  • Arrival Information (BDC)

NOTE: If you want to create a single message that sends to all OTA guests, you may do that. But by using separate templates you can refer to the specific OTA in the message without mentioned the others.

Creating a Channel Email Template | Type & Name
Template Type & Name

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Adding Content

As you think through the content for each channel, remember that you can use the dynamic text to personalize each message. The dropdown menu allows you to insert the guest’s name, unit name, gate code, door code, arrival date and time, departure date and time, and a whole lot more. This information is dynamically imported, so each message using this template is personalized for that specific guest.

NOTE: You may not use images, logos, or stylized text in channel messages, as they are not supported. Therefore, channel messages must only use basic text.

Creating a Channel Email Template | Adding Content
Creating a Channel Email Template | Adding Content

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Automatically Send

Channel guest messages may be set to automatically send at a specific time or event. Additionally, any of these messages may be manually sent when needed. The preferred method is to have the messages sent automatically. There are a couple of ways to trigger the auto send feature:

  • When something happens.
    • Select from the following triggers: Reservation Taken, Deposit Confirmed, Checkin, Checkout, Reservation Cancelled, Reactivated, Balance Due, Balance Paid, Documents Signed, or Contract Signed.

OR

  • On a schedule.
    • Select from the following triggers: On/Before/After: Booking Date, Arrival Date, Departure Date, Cancellation Date, Balance Due Date, or Rebooking Date. Select a time of day also.
    • Send immediately if reservation made after date has passed.

HINT: When using “On a schedule,” for your trigger, you also have the option to “Send immediately if reservation made after date has passed.” This is handy if you set a condition to send out a message a week before arrival, but they make the reservation five days before arrival. Checking this box ensures they will receive the email, since the triggering event has already passed.

Creating a Channel Email Template | Automatically Send
Automatically Send Settings

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Add Conditions

While it is unlikely you need all of the following conditions, they are available if/when you need them. The most used condition for channel messages is “Include reservation sources.” When you are connected to Airbnb, Vrbo, or BDC, these options appear after you select “Include reservation sources.” If you only want the message to go to Airbnb guests, only tick the box next to Airbnb.

  • Include specific units
  • Exclude specific units
  • Include reservation sources
  • Exclude reservation sources
  • Include Reservation Types
  • Exclude Reservation Types
  • Include Reservations Without a Balance
  • Exclude Reservations Without a Balance
  • Include Reservations Without Travel Insurance
  • Exclude Reservations Without Travel Insurance
  • Include Reservations with Fee/Charge

Corresponding with Guests

All correspondence with guests, both text and channel messages, takes place in Guest Messages. Keep in mind that BrightSide does not receive any incoming email. Those messages are routed to an email address outside of BrightSide. However, texts and channel messages can be managed here.

Navigate to: Reservations > Guest Messages

Guest Messages

When you receive a new guest message, a link to it will show up on your home screen. The link takes you to the thread in Guest Messages where you may respond if needed. After clicking on the link, it will be cleared from the unread messages on the home screen. To re-access the message, you need to go to Guest Messages or the “Communications” tab in the reservation.

NOTE: Within a reservation, the “Communications” tab provides links to any existing message threads and a link to start a new one if none exists.

Creating a Channel Email Template | Create a Message Thread
Create a Message Thread

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Creating a Channel Email Template | Link to Message Thread
Link to Message Thread

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Creating a Channel Email Template | Guest Message Threads
Guest Message Threads

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Creating a Channel Message Template2024-08-08T17:04:35-04:00

Connect a Unit to Vrbo

2024-05-29T10:24:23-04:00

Summary

This tutorial assumes your BrightSide account is already connected to a Vrbo account and you simply want to add a new listing. If your BrightSide account is not integrated with Vrbo yet, follow the instructions in the Vrbo Integration tutorial.

NOTE: BrightSide is designed to sync with Vrbo utilizing our custom API. Unlike some PMS software, BrightSide does not use a channel manager to communicate with Vrbo. Our custom API “talks to their system directly.” Also, keep in mind that BrightSide overrides Vrbo data, not the other way around.

Navigate to: Properties > Units > Select Unit > Vrbo (tab)

Prepare & Activate

Existing or New Unit

You may have a unit in BrightSide that has existed for some time, but it is not listed on Vrbo. Or, you may be adding a brand new unit to your portfolio. Either way, begin in BrightSide with the unit you want to add to Vrbo.

Vrbo Tab

BrightSide allows you to enter unique information for each of the online travel agencies in your units. Instead of having identical descriptions on your website, Airbnb, Vrbo, and Booking.com, you may offer original content for each. This will help your own website’s SEO (search engine optimization).

  1. Cancellation Policy: The default cancellation policy set in Vrbo Integration Partners is shown. If this unit needs a different cancellation policy, you may choose it from the dropdown.
  2. Show Exact Location: If left unselected, the map will show guests the general area of the unit, but not the exact location. When activated, guests may see the exact location of the property. After booking, guests will always be able to see the exact location.
  3. Headline: Enter a unique headline using up to 80 characters.
  4. Summary: Enter a summary using up to 80 characters.
  5. Description: Enter a detailed description of the property using a minimum of 400 characters and a maximum of 10,000 characters. If you do not enter any information here, the Website Description from the Unit tab is displayed on Vrbo. If the description is shorter than 400, or more than 10,000 characters, it could prevent your unit from being activated on Vrbo.
  6. Owner Listing Story: Optional, but can be useful of there is a great story behind the rental.
  7. Unique Benefits: Optional, but provides an opportunity to promote the reason you think guests would benefit from staying at this property.
  8. Why Purchased: Optional, tell the story of why you purchased this property.
  9. Year Purchased: Optional, enter the year you purchased the property.
  10. Save: Always save your changes.
Connect to Vrbo | Unit Tab Information
Connect to Vrbo | Unit Information

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Connect to Vrbo | Unit Tab Information
Connect to Vrbo | Unit Information

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Common Questions

Q. How long does it take Vrbo to activate my property so I can see it live on their platform?
A. After you complete all the steps in BrightSide to activate a property, it takes Vrbo at least 48 hours to review the unit details and approve it for publication on their site. This is a manual process and it can take as many as 72 hours.

Q. I went through all the steps to activate my property on Vrbo, but I am getting an error message saying I need to upload photos, enter rates, etc. Why?
A. This is an indication that Vrbo has not completely processed the onboarding of your unit. If you entered all these details, the only thing to do is wait 48 to 72 hours.

Q. My property is active on Vrbo and I made an update in BrightSide, however, the change is not showing up on Vrbo. Why?
A. Vrbo does not update in real time like Airbnb. Vrbo accesses the BrightSide database once a night and pulls the updated information from our servers. They then process that data and update the units on their end. This can take as many as 24 hours to complete.

Connect a Unit to Vrbo2024-05-29T10:24:23-04:00

Vrbo Integration

2024-05-29T10:24:45-04:00

Summary

BrightSide integrates with Vrbo to manage reservations, update photos, block off the calendar, create new properties, and so much more. In order to connect your properties with Vrbo, follow the instructions provided in this tutorial. These steps are different than Airbnb, so please follow closely.

IMPORTANT!: You must create your units/properties in BrightSide even if you have existing units on Vrbo. Unit data only goes one way, from BrightSide to Vrbo (although reservations and availability go both ways). After your BrightSide account connects to Vrbo, and you activate a property, BrightSide will update and overwrite that unit’s data in Vrbo, not the other way around.

* These links take you to our Knowledge Base containing detailed instructions.

NOTE: After you complete these steps, Vrbo may take several days to activate your properties. They may reach out to you through email to confirm that you are asking them to allow BrightSide to manage your properties.

Advertiser ID

Before attempting to connect to Vrbo, ask your BrightSide Onboarding specialist to assign you a unique Advertiser ID. You will use this Advertiser ID when you connect your account. You can find yours at the Vrbo tab in Integration Partners, under Account Settings.

Navigate to:  Setup > Settings > Integration Partners > Vrbo (tab)

VRBO Integration | Advertiser ID
Vrbo Integration | Advertiser ID

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Set Default Amenities

Default amenities are features that are included in ALL of your units. If you provide towels, bed sheets, and toilet paper for all of your properties, this is where you list it. If some of your properties have an air conditioner, but not all, do not include it here.

  • Click the blank area below “Default Amenities”; a dropdown list of common amenities will appear.
  • Scroll down the list and tick the box next to the amenities that apply to ALL of your units.
  • Click Save.

HINT: Having amenities in your BrightSide account is not required to set defaults; but without amenities, you cannot complete the Feature Mapping.

VRBO Integration | Select Default Amenities
Vrbo Integration | Default Amenities

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Feature Mapping

The purpose of Feature Mapping is to link your amenities to Vrbo’s amenity list. For example, they have a feature named “Hot tub”. Your feature may be named “Hot Tub” or “Jacuzzi”. By mapping the features, you are telling Vrbo that both of these are considered hot tubs.

  • Under the heading “Features,” and below the sub-heading, “HomeAway Feature,” click the dropdown arrow in the blank field. A list of Vrbo’s amenities will appear.
  • Scroll down the list and select the amenity that most closely matches your amenity. Do this for each amenity in your list.
  • Click Save.

HINT: Not every amenity you have will match to a HomeAway Feature (see Dog Walk in the screenshot). That’s okay, they don’t show every type of amenity on their website. However, the Dog Walk amenity will show up on your website.

VRBO Integration | Feature Mapping
Vrbo Integration | Feature Mapping

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Online Booking

Rental Agreement URL

BrightSide onboarding can help you upload a PDF of your rental agreement to your website (this may have already been done during the onboarding process). Vrbo imports this document and provides a link to it so guests may read it during the booking process. If you do not know the URL, ask your onboarding specialist to assist you.

NOTE: Since Vrbo provides options for the cancellation policy, it is no longer necessary to provide a URL for your cancellation policy.

Vrbo Integration | Rental Agreement URL
Vrbo Integration | Rental Agreement URL

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Cancellation Policy

Vrbo allows you to select from a number of cancellation policies, from “No Refund” all the way down to “Relaxed.” The “default policy” you choose here will sync with Vrbo to let them know how to handle reservation cancellations. Select one of these from the dropdown and then save it.

  • No Refund: No refunds at any time.
  • Strict: 100% refund up until 60 days prior to arrival.
  • Firm: 100% refund if cancelled at least 60 days before arrival and 50% refund if cancelled at least 30 days before arrival.
  • Moderate: 100% refund if cancelled at least 30 days before arrival and 50% refund if cancelled at least 14 days before arrival.
  • Relaxed: 100% refund if cancelled at least 14 days before arrival and 50% refund if cancelled at least 7 days before arrival.

NOTE: When needed, you can override this default cancellation policy within each unit. This is handy if you need to assign a separate cancellation policy for each unit.

Vrbo Integration | Cancellation Policy
Vrbo Integration | Cancellation Policy

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Rent Adjustment

If you want to increase the rates across the board for Vrbo listings, you may do it here. This is useful when you own all of your properties as well as manage them. By using Rent Adjustment, you do not have a separate fee hidden in the rental charges, it just raises the rental rates. Owners are paid a percentage of the entire rental charge.

HINT: When you manage properties but do not own them, you may want to raise the rental rates with a hidden fee to recover the Vrbo commissions you are charged. When this is the case, use the Channel Markup Fee below.

Vrbo Integration | Rent Adjustment
Vrbo Integration | Rent Adjustment

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Channel Markup Fee

Vrbo charges you a commission when a guest makes a reservation through their website or app. BrightSide allows you to create a fee to offset this commission, and hide it in the rent. This fee is called a Channel Markup Fee. The amount of the fee is up to you, however, it is normally set to calculate on a percentage basis.

This fee will only be added to reservations booked through Vrbo.

Create the “Vrbo Markup”

Navigate to: Reservations > Fees and Charges > Add

  • Enter the name of this fee, “Vrbo Markup”
  • Set the type as “Percentage”
  • Tick “Include in Rent”
  • Set the percentage you want to increase the rent in order to cover the commission charged by Vrbo. Remember, this percentage is added to the rent only, not the subtotal, which is how Vrbo calculates their commission.
  • If you need to use different markup percentages per unit, tick the “Varies by Unit” box and set the rate in each unit on the Rates tab.
  • You must tick “Use Unit Taxes” since this is a taxable charge.

NOTE: After you create the fee, it will show up in the Vrbo tab in Integration Partners where it may be activated. If you need assistance choosing the options for this fee, please contact support.

Vrbo Integration | Create a Vrbo Markup
Vrbo Integration | Create a Vrbo Markup

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Apply the “Vrbo Markup”

Navigate to:  Setup > Settings > Integration Partners > Vrbo (tab)

  • Scroll down and select Vrbo Markup from the dropdown next to Channel Markup Fee
  • Save

HINT: When using the Channel Markup Fee, Vrbo shows the guests the increased rental rate that includes the markup. However, BrightSide breaks down this fee into two charges, the rental charge and the markup fee. BrightSide then assigns the markup fee to the management company. The owner’s payment is based on the rental charge that does not include the markup fee.

Vrbo Integration | Apply the Channel Markup Fee
Vrbo Integration | Apply the Channel Markup Fee

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Blackout Dates

During high traffic seasons you may prefer for guests to book directly through your website rather than through Vrbo. Instead of removing the property from Vrbo, block those dates off by creating Blackout Dates.

When you create a blackout date, your units will not be bookable through Vrbo. The calendar will simply show that the dates are not available.

HINT: Keep in mind that blackout dates apply to all of your units. If you create a blackout date from July 1 – July 10, NONE of your units will be bookable on Vrbo for those dates. Use wisely.

  • Start Date: select the date you want to begin blocking off.
  • End Date: select the date you want to stop blocking off.  If you want to add additional blackout dates, click the + box next to the dates.
  • Save
Vrbo Integration | Blackout Dates
Vrbo Integration | Blackout Dates

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Activating Units

After you have completed the previous steps, you must activate each unit individually that you want to be available on Vrbo. For detailed instructions on how to activate a unit on Vrbo, visit the Connect a Unit to Vrbo tutorial.

NOTE: The Vrbo tab does not show up in the unit’s screen until after you have an Advertiser ID in BrightSide.

Connect to Vrbo

Final Step

To use BrightSide to manage your properties on Vrbo, you must have an active Vrbo account to which we can connect. If you already have an account, that’s great. We can connect it in just a few short steps. If you do not have an account, you can create one in just a few minutes using the steps below.

I Have a Vrbo Account

Start Here (when you click this link, you will leave BrightSide and go to Vrbo). After arriving on Vrbo’s website, answer the following:

  • Do you have an account with Vrbo or its affiliated partners? If you already have an account with Vrbo, answer “Yes.”
  • Do you currently use property management software? Answer, “Yes.”
  • Sign into your Vrbo account and follow the instructions.
  • When asked, select BrightSide as your choice of property management software.
  • When asked, enter your unique Advertiser ID assigned by BrightSide (find it here: Setup > Settings > Integration Partners > Vrbo).
  • When finished, return to BrightSide.

I Do Not Have a Vrbo Account

Start Here (when you click this link, you will leave BrightSide and go to Vrbo). After arriving on Vrbo’s website, answer the following:

  • Do you have an account with Vrbo or its affiliated partners? Answer, “No”.
  • Do you currently use property management software? Answer, “Yes.”
  • What is the primary language of your listing content in your software? For most, the answer is English.
  • Click “Get started.”
  • Vrbo will take you through a series of screens to set up your account.
  • When asked, select BrightSide as your choice of property management software.
  • When asked, enter your unique Advertiser ID assigned by BrightSide (find it here: Setup > Settings > Integration Partners > Vrbo).
  • When finished, return to BrightSide.

NOTE: After you complete one of the two steps above, Vrbo will contact you via email, and possibly phone, to confirm you want BrightSide to manage your properties and to complete the integration on their end. Expect this process to take at least 48 to 72 hours.

Vrbo Integration2024-05-29T10:24:45-04:00
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